01
Court availability only appears at step 4 of 6.
Three minutes invested to discover the court is taken.
23 usability violations ranked so v2 shipped without its 6 critical ones.
A major redesign was coming. Without an audit, the booking flow’s frictions would be copied into v2.
Three minutes invested to discover the court is taken.
The error only appears after paying, with a generic message.
The team launched v2 knowing its 6 critical violations and their fixes, instead of finding them in drop-off numbers.